Broadband speed: the truth will be equal to the lie

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When broadband companies advertise, exactly how quickly their broadband connection is likely to present a range of superlatives: quick, superfast Flash and lightspeed. But in the small print you will find that these words are just promotional fluff-they mean anything except to get to select their company. Speed, you are actually based on so many factors-some of which are legally beyond the control of the supplier. However consumers are duped into buying because they believe that they will receive speed is announced.

Ofcom is currently addressing the problem and it seems like their solution will be to require that the ads are based on typical range of speeds or TSR, which provides consumers with a clear idea of what speeds they can expect. They also suggest that the TSR must have the same reputation all the maximum speed that is achievable through a number of ‘ material ‘ customers.


So, we can see ads like this?


TSR Equal prominence


Read more about speeds and the procedure for the Court of first instance firms which infringe the rules.


Good news for consumers. Let’s hope!


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