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YouTube begins the initial deployment of its live streaming service Friday, which will add live video capabilities of the Google owned site for the first time.

YouTube Live well, live in youtube.com/live. Tune in concerts or to add upcoming episodes in your Google Calendar.

YouTube Live is currently advertising a show preview for the NBA playoffs, which will air tonight at 7 pm Eastern. Google will offer a live tour of its headquarters at 7 pm Pacific. Members of the La film critic Association, meanwhile, will propose a review of the new films 00 Pacific Ocean. There are also several other shows, airing today and during the following week, with live comments feature that allows users to chime.

YouTube, said he also will gradually roll, their live streaming platform for certain YouTube partners with accounts in good condition. “The objective is to provide thousands of partners to live stream of their channels in the months ahead. To ensure a large live stream viewing experience, we will restore this offer while in time, “says YouTube in a blog post.

YouTube started testing the live streaming in September. The pilot of the two-day includes four partner Web sites: Howcast; Next new networks; Rocketboom; and young Hollywood.

Earlier this week, there were reports that Google will invest as much as 100 million dollars in original content to YouTube and to organize it in the channels around the arts and sport. YouTube reportedly sought the ground midway between the professional content that dominated sites such as Netflix and video amateur, which is based on YouTube, according to the Wall Street Journal.

In August, Facebook launched its “Facebook live video streaming channel, that the site is intended to protect its users up-to-date on the goings on in Facebook and characterise the original content from users or affiliated sites.

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